Official Poster

A tournament of this nature is the perfect setting to show the greatness of a country, which is why we have chosen to highlight the warmth and hospitality of our culture, from a modern perspective, inspired by contemporary Mexico. Undoubtedly, the great challenge was to show the beauty and majesty of our state, as part of the DNA of our image, which allowed us to make a broad tour through architecture, painting, sculpture, botany, fauna, gastronomy -among others- and discover the key elements to achieve it.

During the creative process we found some surprises, the most relevant being the decorative elements found on the floor of the Patio Mayor of the Instituto Cultural Cabañas, a World Heritage Site. We discovered that by juxtaposing this element with a tennis court they coincided almost perfectly. We also identified a large rhombus in the center of this patio, which represents the Eye of God of the Wixárika culture and whose figure became our tournament emblem.

The image was developed by tapatío artist Guillermo Flores, who serves as Illustrator and art director of the project.

Flora and Fauna

 Highlights include the hummingbird, jaguar, heron and butterfly, as well as agave, bougainvillea, cacao, jacaranda, purple rose and orchids.

Architecture and Monuments

The yellow door of González Gortázar, the cubes, Arcos de Zapopan, Arcos de Guadalajara, the Minerva and the snake of Plaza Tapatía.

Handicrafts

Collection of objects made of clay and ceramics intended for utilities, decoration and other purposes.

Eye of God

 This amulet is a symbol of power and protection originating from the Wixárica, or Huichol, indigenous culture of the state of Jalisco. It is found on the floor of the Patio Mayor of the Hospicio Cabañas, as a decorative element.

WTA Origin

Allusion to the co-founder of the Women's Tennis Association and tennis legend with 39 Grand Slam titles, Billie Jean King.

Trophy Tournament

The tree of life symbolizes the connection with the environment, both physically and spiritually.

Charrería

Set of skills, equestrian and cowboy skills typical of the Mexican charro.